Adolescents and alcohol: an explorative audience segmentation analysis
نویسندگان
چکیده
منابع مشابه
Adolescents and alcohol: an explorative audience segmentation analysis
BACKGROUND So far, audience segmentation of adolescents with respect to alcohol has been carried out mainly on the basis of socio-demographic characteristics. In this study we examined whether it is possible to segment adolescents according to their values and attitudes towards alcohol to use as guidance for prevention programmes. METHODS A random sample of 7,000 adolescents aged 12 to 18 was...
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ژورنال
عنوان ژورنال: BMC Public Health
سال: 2012
ISSN: 1471-2458
DOI: 10.1186/1471-2458-12-742